There is a view of life which holds that where the crowd is, the truth is also, that it is a need in truth itself, that it must have the crowd on its side.] There is another view of life; which holds that wherever the crowd is, there is untruth, so that, for a moment to carry the matter out to its farthest conclusion, even if every individual possessed the truth in private, yet if they came together into a crowd (so that “the crowd” received any decisive, voting, noisy, audible importance), untruth would at once be let in.
There is therefore no one who has more contempt for what it is to be a human being than those who make it their profession to lead the crowd.
A crowd is indeed made up of single individuals; it must therefore be in everyone’s power to become what he is, a single individual; no one is prevented from being a single individual, no one, unless he prevents himself by becoming many.
Søren Kierkegaard, The Crowd is Untruth, 1847